Darkness can be everywhere.
What our houses do when we sleep? How our objects act? Is there a side that we can’t see?
Visual artist Giacomo Hug explores the secret side of everyday life with a surrealist influence, using the web and digital art to create gif with objects in loop.
Repeating can be scary sometimes.
Where do you take inspiration for your work?
Films, pop culture, anything with pictures, really.
In your Instagram’s post, you’re writing about a “diary”: can you give us an anticipation about this project?
I like making a teaser or a making-of for every work. It’s about building up anticipation and giving value to the creative process itself, which is part of the magic and it is important to me. That’s what the hashtag refers to, it’s like I’m keeping a diary to document what I do and I challenge the viewers to guess what’s next.
You work on repetition of elements: what does this mean?
I like working with pictures like they were music. Music is an organized repetition of sounds, made of loops and patterns. I try to do the same with moving images instead of instruments. GIF is the perfect medium for that. There’s something hypnotic in watching something repeating itself over and over. And it is so powerful when combined with actual music. It may have something to do with how we are made: the heartbeat, breathing, sleep, … they’re all cyclic if you think about it. Rituals are cycles too.
The main subjects of your work are everyday objects: why? Do you think there are a side of them that we can’t see?
Yes, definitely. I’m a big fan of the early surrealists and their quest for the extraordinary within the ordinary. That’s what fascinates me. It’s also about the challenge of creating something special with very little. I see an empty can of Coke and I think: “that’s actually a beautiful object, and it’s rich with symbolism, what can I do with it?”
What is really “dark” nowadays?
To me? The Internet. It has such a big potential for good or bad and it has really shifted the paradigm, but we don’t fully understand the implications yet. There are free tutorials and fake news propaganda, online retailing and electronic surveillance. It’s scary and awesome at the same time.
What’s your dark side made of?
I’m actually not that dark, even though this project has a sinister look. The loops are made to screen in clubs at night and I didn’t want the edges of the frame to be noticeable, hence the black background and the contrast lighting, so it was more about these considerations than a real aesthetic choice. It may say something about my subconscious though!