Art can cross any borders on earth but also can cross over any barrier of space and time and go beyond. Humanity put feet on the moon but Manuel Minch founded a gallery there, the visionaire and entrepreneur spanish artist and researcher have created an exhibit space for another artists and researchers that works on site-specific projects and for virtual reality environments.
Due its geographical location on the moon, the calendar of the exhibition follows rigorously the Moon’s calendar and since the first full moon of may 2016 the gallery host exhibitions every night at full moon. The finished exhibitions are accessible by all users through the online Internet Moon Gallery. I recommend you to read the following interview to discover more about the project and its creator and remember, every time you see a full moon to take a look on what is happening right there.
I would say you are a modern entrepreneur by creating a platform such as Internet Moon Gallery. How the idea was born?
The Internet Moon Gallery project is the result of a personal research about digital art exhibition models. By the end of 2015, I began to explore different types of creation and exhibition of digital pieces. In order to generate an environment away from the expositive tradition of physical institutions, I proposed a conceptual framework through a series of ironic-fictional audiovisuals. Through these videos, we aim to show the conceptual basis of the project and our main objectives, ideology and interest field.
Also, I am interested in make the conceptualization of the project at the same time as its technical formalization, in this way, this project is proposed as an uninterrupted research, in which each exhibition the platform space is rethought by the contributions of the artists who participate in each lunar phase. Through this creative process, the whole gallery is understood as a site-specific artwork of multiple authorship.
Men conquered the moon the past millennium, by setting up an art gallery in the moon what do you expect to conquer?
Internet Moon Gallery community doesn’t intend to operate through colonialisms and conquests, the lunar space is used as a common world territory visible from anywhere in the world surface. This aspect interests me especially, the use of the Moon as a common space- time reference in all places of the planet. Because of this, its exhibition calendar corresponds to the lunar phases and the white cube of the art exhibitions is replaced by a customizable sphere that works as an own ecosystem.
Internet Moon Gallery represents an evolution in the artistic field. Have you had any challenges by founding your project in a virtual reality habitat? What are the goals you have already achieved?
The virtual reality and 360 spaces are not entirely new… I believe that all techniques should be approached from an experimental perspective. In the case of virtual reality, we should to look at the progress of these kind formats, YouTube and Facebook included spherical videos the same year that the project began (2015). Although devices such as VR glasses are cheaper, I still don’t consider them accessible to a large part of the population. For this reason, Internet Moon Gallery aims to work as a hybrid between the 2D format of the web and the three-dimensionality of the 360/VR enviroments. Perhaps this aspect is what characterizes this project and distinguishes it from others not so accessible by the public without high economic resources.
Oneg magazine and your proposed project gallery have a thing in common: the mission to give space to contemporary artists so, what do you look for in the lunatic artists you recruit?
We are interested in artists of different profiles who work primarily with digital medias. Internet Moon Gallery doesn’t want to replace the physical exhibition spaces, we are interested in exploring the transmedia aspects in which different formats, techniques and spaces are intermingled.
I would like to explore these kind of aspects especially with the exhibition schedule of this year 2018 with artists from different disciplines such as Alvaro Chior, Joana Chicau, Edu Fernández or Pedro Ladroga.
Iconographically, moon with its lunar phases can represent the ending and the beginning of a new era. So, what is your personal relationship with the moon and what does it represent for you?
The Moon has direct effects on the Earth, it has been traditionally used to calculate natural rhythms such as sea tides or the menstrual women cycles. On a personal level, outer space, and especially the Moon, has always seemed to me an interesting place for the abstraction and self-awareness of being.
It’s curious that, since I started with the project, I use the moon as an agenda. When the Moon is in a growing phase the work that I have to do with each artist increases, and when the cycle is complete, I enjoy the sensations that it evokes to me.
As a late millennial (as you described yourself) you are naturally involved in a 2.0 environment and your interest for it is clearer by taking possession of terms like teenternet and cyberghetto. Do you have any prediction for this upcoming era regarding the internet and the digital platforms?
I’m interested in identifying myself as a late millennial due to the personal importance that I give to generational segmentation and to the perception of the world in relation to the involvement with technological advances.
Honestly, I don’t like to make predictions about the future, however it is undeniable that every technological advance requires new ways of thinking. That is why I believe that, it is necessary to adapt to these changes and experiment with them. Currently, the most part of companies that dominates the world economy and the routines of the citizens are digital platforms. For this reason I consider necessary to experiment with them and propose other ways to use these formats beyond those proposed by big companies.