Since 2000, the Pantone Institute declares a particular color “Color of the Year”. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” said Laurie Pressman, vice president of the Pantone Color Institute, in a statement. And we couldn’t agree more.
Over the years, Pantone’s designated annual color has proven to inspire and align with happenings in fashion, design, and more. And food. As proven by the delicious and aesthetically pleasing work of Hedvig Astrom, aka @pantonesmoothies on Instagram.
A Swedish born art director based in New York City , Hedvig Astrom started Pantone Smoothies as a delicious color experiment “seeking an answer to the question:” – as Hedvig writes on her personal site – “is it possible to create tasty smoothies in any Pantone color?”.
57 Instagram posts later, we have the answer: hell yes.
Pantone Smoothies is a fun and artsy project born to make smoothies that are not only pretty, but surprisingly healthy and delicious as well. Because, at the end of the day, juice- making is just as mixing paint: add avocado and see the colour change. Put some strawberries in and watch the greeny colour turn into purple. And add a yummy sweet flavour.
Every colour is a collection of images: 1. Ingredients, meticulously arrenged. 2. Glassed juice blend. 3. The final shot: the juice packaged “Pantone Smoothie”.
And every serie is just so aesthetically pleasing. And delicious too.
So, don’t consign the blender to the back of the cupboard just yet. You might have find the motivation you were looking for eating clean and detoxing. And making beautiful art, too.