Traditionally we have always been a society graced by canons of harmony, intolerant of mess and ugliness, constantly cleaning up flaws and striving for perfection.
Nowadays, there’s a revenge of ugliness: our visual literacy is continuously shifting and we are developing a broader and more sophisticated sliding scale of aesthetics. We want to be surprised, shocked, jolted out of the everyday, seeking out extremes to make us feel more alive.
Ugliness is, for our society, the statement of a new rebellion. Craving disorder and randomness, exploring awkwardness and vulgarity.
Ugly is our way of taking control, it’s part of a desire to break free from the boundaries of traditional beauty canons. Indeed these days, there is something exciting about the idea of unattractiveness. What was once a negative connotation in mainstream dialogue has become fascinated instead.
Ugly seems to be the next big thing.
With its second printed version, oneg is pleased to open its doors to the ugliest, the underdogs, the ones that today are the new icons of subversive beauty.
Welcome to our journey towards ugliness; enjoy the ride through the imperfection, the mistakes, the wild and marvelous side of ugliness.